Our Brand

The Values Behind Our Brand

Clients First, Always

Our organization is dedicated to helping people with disabilities live their best lives. We are committed to providing the best customer service as we deliver independent living and financial management services.

The “My” in MyCIL:

Shows we are invested in what we do — Over 51% of our organization are people with disabilities, and some of our team members use our services.

Empowers Clients — It illustrates how Clients come first, and how we work for them.

How We Serve Our Clients

The Personality Behind Our Brand

The personality behind the MyCIL brand is the lasting impression we leave. When Clients interact with us — whether by emailing, visiting our website or chatting with one of our team members in person — we strive to ensure the interaction is positive. Our goal is to leave our Clients empowered, with the right answers.

What does MyCIL do for me?

• Understands my challenges
• Supports my goals
• Makes my life easier
• Advocates for my independence
• Answers my questions
• Solves my problems

How do I describe MyCIL?

• Friendly
• Reachable
• Knowledgeable
• Relatable
• Committed
• Proactive
• Reliable

How does MyCIL make me feel?

• Heard
• Understood
• Informed
• Empowered
• Optimistic
• Relieved
• Valued

Making the Right First Impression

Our Logo

The handlettered “My” illustrates the friendly and relatable side of our brand voice.

The clean, bold “CIL” illustrates the reliable and knowledgeable side of our brand voice.

Please note: MyCIL and ACES$ are closed for the following holidays: New Year’s Day, Martin Luther King Jr. Day, President’s Day, Memorial Day, Independence Day, Labor Day, Columbus Day, Veterans Day, Thanksgiving Day, Day after Thanksgiving and Christmas Day.