Many disabilities are not apparent. Some of these “invisible disabilities” affect one’s ability to perform everyday tasks, such as back-to-school shopping. People with autism spectrum disorder or other neurodivergent conditions may find shopping challenging, if not impossible.
Luckily, sensory-friendly hours have been becoming more popular.
What Are Sensory-Friendly Hours?
Stores such as Walmart have started offering sensory-friendly hours. Typically at the start of the business day, they are hours set aside specifically for people with disabilities who would benefit from a modified shopping experience.
While hours and modifications vary by store, typically lights are lowered, sounds are softer, and the overall pace is more relaxed.
When Did Sensory Friendly Hours Start?
Museums and other cultural institutions spearheaded sensory-friendly hours years ago. The Smithsonian Institution began its “Morning at the Museum” program in 2011, offering early entry as well as sensory-friendly activities. The Metropolitan Museum of Art and the Museum of Modern Art were also early pioneers in the concept of sensory-friendly hours.
Since then, these modified experiences have been getting adopted by retail businesses as well. In fact, this year the White House added a sensory-friendly session to their annual Easter Egg Roll event.
How Can I Find Which Businesses in My Area Offer Sensory-Friendly Hours?
Often businesses will post their sensory-friendly hours on their website. You can also call and ask if they offer sensory-friendly hours. If they don’t, asking them to start having them is a great way to expand on this important growing trend!
There are online directories you can search for sensory-friendly hours. Twenty-One Senses has a comprehensive directory of nearly 500 locations nationwide that provide sensory accommodations.
To be safe, it’s recommended you contact the store before your trip to confirm the info is up-to-date.



